Showing posts with label The Dark Knight. Show all posts
Showing posts with label The Dark Knight. Show all posts

Tuesday, December 18, 2007

It put a smile on MY face...

The Dark Knight's official trailer is up at A Taste for the Theatrical. (Be sure to click on the "Download Now" graphic, the Joker's a little vague.)

Go watch it. Geek out majorly. It is seriously the COOLEST trailer I have seen since 300. I've shown it to everyone I know. If I could show it to my dog, I would. (He's a bit too young, I think.)

The Joker hanging out of a police car, blissed out?
Rachel Dawes smacking him up?
"You've got some fight in you...I like that!"

It's the stuff a fanboy or girl's dreams are made of.

I've got to say...I don't think that's lipstick on the Joker's face.

Tuesday, December 4, 2007

The Dark Knight, Part II

The Joker made good on his word. IMAX's showings of "I Am Legend" will carry a 6 minute prologue from The Dark Knight, and anyone wanting a detailed description of said prologue can check it out on Ain't It Cool News. It might be worth waiting to see on the IMAX screen though.

Meanwhile, the Joker made another viral attack. Really smart geeks who found his want ad in The Gotham Times were sent the following:

The story goes a little something like this: people (myself included) who had sent an email to humanresources@whysoserious.com in regard to the job posting printed in The Gotham Times received this email last night,

Quote:
Heads up, clown! Tomorrow means that there's one last shifty step left in the interview process:

Arwoeufgryo


Take one shifty step right on your keyboard and "arwoeufgryo" becomes "steprightup."
At noon EST Tuesday, www.whysoserious.com/steprightup went live, featuring 22 addresses across the U.S. and instructions to pick up a package for "Robin Banks." Turns out all the addresses were bakeries and the packages were cakes with a message written in icing instructing them to call a certain phone number.
Participants who picked up a cake and called the number then found that their cakes were ringing. Digging into the cakes, they found evidence bags containing a cell phone, charger, Joker playing card, and a note. The note told them to call a specific number using the provided cell phone; the number provided a voice message stating "now we know who you are" and queued the site to remove that bakery's address from the running. Cell phone recipients then received a text message from "Joker" saying he'd "call them... eventually."

Once all the cakes had been claimed the teaser poster and screening registration were revealed.


One of these bakeries was here in Denver, which just kills me. Clearly, I lack a criminal mind.

Here's the teaser poster, linked from the Joker's very domain.



The viral campaign has been better scripted than X-Men 3 was. How can the movie be bad?!

Sunday, December 2, 2007

The Dark Knight

Sorry about no updates, nothing has really caught my eye lately. And unlike the rest of the world, I haven't been able to enjoy the fall movie season as I am broke.

That said, there has been a rush of action from Gotham City. The world has been graced with the first non-Internet, full-length photo of Heath Ledger as the Joker, courtesy of Empire Magazine. AICN, thanks to a Zoner, provided a scan:



More photos of Batman and the Joker surfaced on a Spanish movie news site, Uruloki. Visit the site for more.



The viral marketing team has also been busy. Not only can you read an issue of The Gotham Times, but the Joker has had his dirty way with it and published The Ha Ha HA Times. (He even took time out of his busy schedule to note his favorite Girl Scout cookies.)

Meanwhile, Harvey Dent is trying his damnedest to keep Gotham City clean and end the reign of corrupt cops. If you have a complaint or tip, he urges you to send it to We Are the Answer. Unfortunately, some good citizens have put their phone number in, only to be threatened by the mob...

That the mob is still alive and thriving in Gotham City, despite the presence of Batman, is attested by Remembering Gina.

You can also check up on interest rates at the Gotham National Bank, though Gotham City Hall is still under construction. If you're taking a trip into the city, consider taking the Gotham City Rail, construction of which was funded by Wayne Industries.

The presence of the Joker is everywhere though, and he's heavily recruiting.

The marketing has been genius. Joker cards littered California comic book stores (with no one remembering quite how they got there) and heralded our first glimpse of him. He's put up endless websites and sent fans on bounty-hunts to take photos of ghetto doorways. He attacked San Diego Comic-Con and left thousands transformed into copycats. An unfortunate hostage was forced to record endless voice mails for the passworded teaser before finally being murdered. And the Joker promised to see us again in December.

And with all that's been going on in Gotham lately, everyone feels certain that we may be getting a full trailer of The Dark Knight this month.

Until then, you can watch the teaser (a definite let down after San Diego) and hear a bit of the Joker at the end.



I can't wait. I'm not a huge Batman fan (my heart belongs to Wolverine), but this promises to be something quite brilliant.